I’ve heard a lot of talk lately about companies “diversifying.” The three common areas that are starting to blur into one are DJs, photographers and videographers. Many of these companies feel the need to offer each other’s services in order to “survive.”
When we get a phone call from someone asking if we do photos and video, I usually take the time to explain to them that we specialize in videography. Photography is a very different creature. Many brides want to combine the services because they feel they get a discount. However, by offering both, you are compromising not just one, but both as well.
While there are many larger companies that offer DJs, bands, photographers and videographers, they are not the focus of this article as they most often act as an agent, booking your event and then finding freelancers and/or in-house professionals to work at your event. They typically hire people that have experience in each given field.
I am more concerned with seasoned photographers, videographers and DJs. They are very good at what they do - artistic photos, movie-like videos or seamless music at your reception. However, with the market inundated with both quality and low-cost vendors, they feel the need to add additional services to attract new brides. There are three ways that they may go about this.
1. They try to do 2 or 3 of these things themselves. A DJ may pick up his digital camera and start shooting pics (or assign that job to his high school-aged assistant). A photographer may set up a video camera on a tripod to capture your event. A videographer may bring an iPod and connect it to some speakers to provide music. None of these situations are ideal - you may hire one great professional - but the second job they are trying to do will not be very good and will cause them to sacrifice some quality from the one job they are usually great at.
2. They may hire a professional freelancer. This is much better than the first situation, since you know you will have someone to focus on each area. However, you loose the personalization this way. You may not get to talk to your photographer if you hire them through your DJ. Then you are trusting that the DJ actually gets your desires across to your photographer before the day of the wedding. A photographer that brings a freelance videographer to the wedding may not allow for that videographer to get the unique shots that make your wedding video perfect. While you have professionals doing each job, you will not have as much interaction prior to the event with the freelancer, and things that are important to you may be missed.
3. Sometimes two or more companies may work together to provide all 3 services for you. For example, a photographer and a videographer - both well respected companies - may work together to provide you with one package. While this situation isn’t ideal, it is the best of the three mentioned here. Typically, you will deal with each vendor separately, but you may be restricted by what is in that special photo/video package.
Ideally, you will chose all vendors based on their own merits and your own desires for each. When looking for a DJ, you want someone that knows how to get your guests up dancing - not focusing on getting photos or video. When looking for a photographer, you want someone that you know you can get along with and that will get great posed & candid shots throughout the night - not someone trying to run a still camera and a video camera at the same time. When looking for a videographer, you want someone that can get technically beautiful shots as well as creatively edit your piece - not someone trying to run photo session or pull candids from high-def footage. Videography and photography are different. DJing is definitely different. Make sure you have professionals run each area of your wedding day. They know the ins and outs of their respective fields and will be the most qualified to make sure your wedding day is perfect!
Darcie King
E Video Productions
www.evideoproductions.net
Tags:candids DJ Photography photos Video videography wedding wedding video
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